This course deals with the basic concepts of
public opinion studies, its types, levels, importance and role in the
contemporary world. Moreover, it examines public opinion formation theories and
their development, the stages of forming and shaping public opinion. It also
highlights the relationship of the media to contemporary public opinion, and
forces influencing public opinion, opinion leaders and their relationship to
the public and elites, public opinion and misinformation, in addition to public
opinion and democracy. Students are expected to examine case studies on the
power of public opinion at the local, regional, and international levels. The
course also covers methods of measuring public opinion, exploratory studies and
surveys, and the principles of analyzing and reading public opinion polls.